Coming soon from Goop, the company that sells coffee enemas for $135: a Netflix show about… well, who the fuck knows?
According to Matt Donnelly of Variety, the show itself doesn’t have a title yet, but will be 30 minutes in length and will feature editors from Goop’s website along with Gwyneth herself. Variety reported that “The team will utilize experts, doctors, and researchers to examine issues relating to physical and spiritual wellness.”
Great. Because I know when I want health advice, I turn to a team of people led by someone who has zero training in medicine. And who better to help us with our spiritual wellness (whatever the hell that means)?
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“We were speaking to the platform question, and where our people are. They’re watching Netflix. Some of the more strategic, bigger stories we want to tell require a TV budget. Obviously, there’s no better partner in that,” said Goop’s chief content officer Elise Loehnen to Variety.
It’d be one thing if Goop just stuck with the woo-woo “spirituality” stuff. Not my thing, but in general I don’t think it’s extremely harmful. But full-on promotion of blatantly false medical claims is substantially different.
I almost don’t blame Netflix for doing this. People are paying attention to Paltrow and the deal is certainly advantageous for all parties involved. But this is a terrible indictment of how much work the skeptic community has to do towards exposing and debunking the nonsense that is Goop.
As Donnelly pointed out in his piece for Variety, Goop also inked a deal with airline company Delta. Apparently, the Goop company also has a podcast by the same name, and it was one of the most-downloaded pods in 2018 on iTunes. This means that their show will be played on 600 Delta planes, which will expand their reach to over 18 million people, according to Goop.
While this will be a profitable partnership for Netflix, they should know better. This isn’t about Paltrow’s ability to freely express her nonsensical opinions – she’s free to do that herself, and her company is free to do the same as well.
This is similar to what I said last year about Alex Jones and InfoWars being banned from multiple social media platforms. Jones and Paltrow have very different target audiences, but both are sharing information and making claims that simply have no basis in reality. Jones does this with crazy conspiracy theories and Paltrow does it by promoting things like “bee sting therapy” (yes, really).
Oy, it seems we have a lot of work ahead of us here.