Everybody loves explosions. Everybody loves rockets. And among us omnivores, who doesn’t like fried chicken?
So it’s safe to assume that combining all of these elements into one fantastically photoshopped image would be one of the most beautiful things I’ve ever seen in my life. And it’s true.
Possibly the only thing better than a space shuttle shooting out clouds of friend chicken is actually seeing a rocket launch in person, which is something I did last week!
There’s no real way to know which shuttle is in this shopped image, since the name was cleaned off of it by the artist. I tried looking through shuttle launch photos but couldn’t find anything similar enough for me to venture a guess as to which orbiter was featured. I’ll talk to my friends over at NASA to see if they’re doing any research and development into this type of foul technology, though.
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Apparently, the ad agency Ogilvy & Mather Hong Kong created these deliciously tender and juicy images as part of an ad campaign for KFC Hong Kong. And while I’m not in the business of promoting brands, every once in a while you have to recognize greatness… Especially when it involves explosions and/or rockets.
… Or Power Rangers.
The Colonel will continue to get free advertising from me as long as they keep this up.
Brands with a personality
Brands experimenting with advertising and trying new things like this is the future I want to live in. Some brands have realized that they have to be entertaining and engaging to compete, and the ones who are making adjustments like this are going to be the brands who survive in the era of internet memes.
Moon Pie, a marshmallow sandwich, is another brand who is killing it with their advertising game. If you’re not already following them on Twitter, you’re really missing out.
Parents, talk to your teens about MoonPie
Ask them why they are sending me DMs asking me to prom
Is this something you are comfortable with
Please ask them
— MoonPie (@MoonPie) April 16, 2018
They also tried to convince NASA to sell them the moon:
.@NASAMoon how much for the whole thing
— MoonPie (@MoonPie) March 26, 2018
… and NASA even engaged Moon Pie in the comments:
Priceless. Or maybe… free, since it’s already yours as well as everyone on Earth’s and we assume you are an Earthling. You have Earth’s gravity to thank for keeping the Moon in tow!
— NASA Moon (@NASAMoon) March 26, 2018
It’s particularly amusing to me when a brand owns its own irony:
Wow 20 million reasons pic.twitter.com/ZU8pqK5Ze8
— MoonPie (@MoonPie) April 10, 2018
And when a brand burns a troll? Hilarity ensues.
Buddy it’s saturday night and you’re talking to a marshmallow sandwich on the internet https://t.co/vniddPmGoC
— MoonPie (@MoonPie) December 17, 2017
It’s so hard to get people to look at things anymore, or read an article you wrote (if you’re reading this sentence, that means you rock!), so I think it’s great when brands branch out like this and try to have a fun personality.
Back to chicken
I’m not sure when the KFC campaign was created, so I have no way of knowing if they were inspired by these tweets or if the tweets were inspired by KFC, but here are a few more chicken-infused explosions:
— Kouji Tajima 田島光二 (@Kouji_Tajima) February 2, 2015
I really appreciate the artistry with this one, and enjoy the subtle injection of a small chicken looking at the crispy clouds.
— 瞬く🌸 お仕事募集中🌸 (@bokoyai) February 2, 2015
That’s a tasty looking volcano!
While I absolutely appreciate this ad campaign and will give it free play on my site, some people had to keep it real:
Looks like diarrhea clouds
— RrrrK (@soulballet) April 17, 2018
That hits too close to home for some, I’m sure.
What advertising campaigns are memorable for you? Is there a must-follow brand for you on Twitter like Moon Pie is for me? Let me know in the comments!